Digital is everywhere.
After overwhelming our lives; it impacts the way companies create value.
From belief to knowledge.FROM BELIEF TO KNOWLEDGE.
However, when it comes to integrate the real opportunities coming from digital, dogmas and chapels prevail over knowledge too many times. Those who belive face the scepticism of those who donʼt. In order to overtake the level of belief, thereʼs only one solution : build a stable understading, factual and shared of what the digital is today.
That is the mission of the Digital University, created in December 2010, a DDB Paris subsidiary.
Knowledge, the engine of change.
Knowledge, the engine of change. The DDB Digital University is a tool dedicated to support an internal change : sharing a common understanding is the first stone to build a digital culture base, programs - tailored for each client - increase awareness and help collaborators to integrate this new deal.»