Digital is everywhere.
After overwhelming our lives; it impacts the way companies create value.

From belief to knowledge.


However, when it comes to integrate the real opportunities coming from digital, dogmas and chapels prevail over knowledge too many times. Those who belive face the scepticism of those who donʼt. In order to overtake the level of belief, thereʼs only one solution : build a stable understading, factual and shared of what the digital is today.

That is the mission of the Digital University, created in December 2010, a DDB Paris subsidiary.

Knowledge, the engine of change.

Knowledge, the engine of change. The DDB Digital University is a tool dedicated to support an internal change : sharing a common understanding is the first stone to build a digital culture base, programs - tailored for each client - increase awareness and help collaborators to integrate this new deal.»

Training Sessions

The Digital University provides knowledge and inspiration to companies willing to speed up their digital transformation.

And this requires more than a simple Digital Day. Thatʼs why the DDB Digital University proposes tailored programs and maintained over time.

Every sessions, composed by one or several modules, will be followed by a complete assessment based on satisfactory requests filled by the participants.

Digital Discovery

Open your mind

A one-day «Digital 101» session to share the same understanding of the digital landscape.

Digital Target

Deeper Knowledge

Half-day deep dive sessions in small groups to get the full download on a particular topic.

Digital Safari

Learning Expedition

Four days of inspiration, through speeches from the D.U. and guest speakers, live tours and hands-on challenges.

Digital Playground

Immersive Workshop

Two days of speeches and brainstorming to make people work together cross-functionally on key issues and generate ideas.

Digital Update

Keep Pace

2-hour sessions to be updated with the latest innovations and best practices from various industries.

Main clients

  • Mc Donald's
  • Bel
  • Apple
  • Volkswagen
  • Chanel
  • Bouygues Telecom
  • Aviva
  • GA Smart Building
  • Vinci Construction

Active Field

Carte du monde

Our clients, as well as digital, donʼt have frontiers, thatʼs why we are able to take action at an international scale - this map highlights where we have already stepped in.

Our guest speakers

Google : Eileen Naughton, Managing Director, Digital Media Strategy
Twitter : Justine Ryst, Director of Media Partnerships
Facebook : Alex Schlaubitz, Director of Customer Marketing Europe & MEA
Apple : Jessica Dahan, iAd Business Development Manager
Frankfurter Allgemeine : Frank Schirrmacher, Chief Editor
The New York Times : Denise Warren, SVP - Chief Advertising Officer, General Manager
Axel Springer : Dr. Hans Hamer, Publishing and Managing Director
Contagious : Paul Kemp-Robertson, Editorial Director & Co-Founder
Meetic : Pierric Duthoit, Director Customer Acquisition Europe
Price Minister : Justin Ziegler, Chief Technology Officer & Odile Szabo, Marketing Director
Gemmyo : Charif Debs, CEO
Airbnb : Nicolas Ferrary, Country Manager France & Southern Europe
GiffGaff : Robbie Hearn, Head of Member Experience : Stephane Baron, Acquisition Manager Europe
Coca-Cola : Stafford Green, Head of Coca-Cola Content Factory & Bill Kelly, SVP Marketing
McDonalds : Jean-Noel Penichon, VP Digital France & Southern Europe
Electronic Arts : Steve Seabolt, VP Brand Partnerships
Walmart : Fernando MadeiraCEO Latam
Sony : Nicolas Fidry, Head of Acquisition Europe
BNP Paribas Cardif : Gregory Desfosses, Chief Digital Officer
BNP Paribas Personal Finance : Agnès Gerbaud Seuret, Global Digital Director
DDB : Cairo Marsh, CEO Japan & Juan Isaza, Head of Strategic Planning & Social Media Latam & Matthieu de Lesseux, CEO France
Re-Mind : Franck Farrugia, Co-Founder & CEO
KR Media : Adrien Vincent, Digital Director
OMD : Marcus Le Clair, Executive Digital Director
Iab. : Eduardo Fleury, Committe Chairman - Mobile
Nealite : Jean-François Marti, CEO